San Miguel


The very famous brand of beer San Miguel carried out a marketing action based on the photographic shoot to commemorate its 50th anniversary. I moved and adapted my photography studio to the main street Larios for that reason. The photography set featured a studio flash fitted with a beauty dish to bring a “deadpan” aesthetics to the portraits. The neutral background highlighted the expression of the passersby who posed as models giving ease and freshness – key aspects that the campaign wanted to convey-. The icing on the cake was provided by the digital kiosk built for that memento which allowed the photographs printing to be framed and preserved as a gift for all participants.

Client: San Miguel Beer

ProyectPhotography, Digital Printing and Retouching, Marketing Action Plan

Equipment: Reflex Digital, Beauty Elinchrom + Q-Ranger, Kiosco Digital Mitsubishi