Ecommerce photography for brands seeking excellence.
Photographs to match your product.
My name is Juanjo Sobrino and I am a fashion and ecommerce photographer. Since 2001 I have been shooting for fashion brands looking for excellence in their images.
Ecommerce photography is the core of my work. Over the years, I have collaborated with top brands such as Prada, Armani and Dior, creating images that not only stand out, but convert.
I know what your brand needs: high-quality, cost-effective photography that is optimised to capture attention and generate sales. Each image is designed to enhance the value of your product and connect with your audience.
Like you, I demand the highest standards from myself. If you’re looking for impeccable commercial images that increase engagement and conversion, let’s talk today.
All kinds of photos for eCommerce and Marketplaces.
The ecommerce revolution has transformed the fashion business, giving rise to online shops and new sales channels. My background in fashion prompted me to adapt my photography studio in Malaga to the growing demand for quality ecommerce and product images.
From clothing and watches to jewellery and eyewear, my photography studio offers specialised services in capturing high quality images and videos for product presentations and inclusion in online shops. The versatility of our approach covers a wide spectrum of products, ensuring that each item is presented in an engaging and captivating way.
Find out how we can enhance the presence of your products online. Contact our studio in Malaga for more information and a personalised quote. Elevate your brand image in the competitive world of ecommerce.
Where ideas take shape: The studio.
Every session is a challenge, a search for the perfect image. In my studio, every light, every angle and every decision is designed to tell the story of your brand. This is where technique and creativity meet to shape images that transmit, impact and sell.
Having the right tools makes all the difference. In my studio I work with state-of-the-art Profoto flashes, which not only guarantee precise lighting for photography, but also provide continuous light for video. This allows us to capture images and clips in perfect harmony, maximising the visual impact of each campaign. Because in a digital world, the combination of photography and video is key to standing out.
If you want your products and your brand to shine, let’s talk.
A wide range of eCommerce services.
eCommerce photography ‘Packshot’.
Mainly used for brochures and online catalogues, we can provide photographs of your products on a white (or single-colour) background. Although they may look ‘simple’ to you, we always take the necessary care and attention to make the most of your products.
This is the most common type of photography used for catalogues, websites and online product sales. We create eCommerce photographs on a white background (or the neutral background of the colour of your choice) that transmit the characteristics of the product in a clean and effective way, highlighting its qualities. Although they seem at first glance ‘simple photos’ we assure you that we always put all our knowledge of studio lighting to get the best angles and shots of your product in the final photographs.
eCommerce photography in model.
Product images on models bring context, desire and value to fashion collections. This type of photography is key to highlighting the fit, drape of fabrics and essence of each garment, helping customers visualise how it will look on them.
We work with professional stylists and models to create stunning images, always with precise lighting that enhances every texture and detail. Model photography is essential for premium fashion brands looking to highlight their identity and attract customers through dynamic, engaging and high quality images. From ecommerce campaigns to editorial productions, we capture the essence of each garment with professionalism and elegance.
Creative eCommerce Photography and Video.
When the goal is to differentiate, creativity is the key factor. Through images and videos with artistic direction, precise lighting and powerful visual storytelling, we create content that elevates the perceived value of each collection and reinforces brand identity.
We develop ecommerce photographs and videos with a careful aesthetic and a high level of production. From artistic still lifes to moving images that enhance the essence of each garment or accessory, we work with the latest trends in visual content. Ideal for fashion campaigns, social media and online sales platforms, our eCommerce photography and video adapts to brands looking to stand out with sophisticated and commercial images.
Flat lay eCommerce clothing photography.
Flat lay photography is an essential resource to showcase collections with a neat, modern and visually appealing aesthetic. Ideal for fashion catalogues, social media and online shops, this type of image highlights cuts, fabrics and details with maximum precision, allowing garments to be displayed clearly and effectively.
Each garment is carefully prepared and arranged to achieve balanced and clean images. We work with professional studio lighting to capture every texture and finish faithfully, ensuring a flawless result. This technique is ideal for fashion and luxury brands looking for a neat and commercial presentation, capable of conveying the value of their products with a strong and attractive brand image.
Watches, jewellery and accessories photography.
Watches, jewellery and accessories require precise and meticulous photographic treatment to capture their lustre, materials and finishes with the utmost fidelity. Luxury photography in this sector requires impeccable lighting, advanced techniques and a mastery of post-production to achieve stunning images with a high level of detail.
We use lighting schemes specifically designed to minimise unwanted reflections and highlight the uniqueness of each piece. From neutral backgrounds to more sophisticated compositions, each image is planned to convey luxury and sophistication, elevating brand perception and optimising conversion in ecommerce and digital catalogues. A must-have service for premium brands looking to stand out in the competitive luxury and fashion sector.
Video in Studio for Ecommerce.
Video is the perfect complement to eCommerce photography, allowing us to show textures, volumes and details with a visual richness impossible to transmit in a still image. With continuous light equipment and the best recording technology, we create high quality videos for companies seeking to convey exclusivity and professionalism in their online sales platforms.
From dynamic videos on a neutral background to more elaborate productions with styling and art direction, each piece is planned to enhance the presentation of the products. An essential resource for online shops and marketplaces looking to improve conversion, increase engagement and reinforce their brand image with high-level audiovisual content.
What our customers say.
Sobrino FAQs
Why is professional photography for eCommerce in fashion and luxury crucial?
In the world of eCommerce, image is everything. When it comes to fashion and luxury, photography not only shows the product, but also defines its perceived value. A poorly lit or poorly edited image can detract from the prestige of your brand, while an impeccable photograph, captured with the best equipment and techniques, elevates your product to the level it deserves. We work with brands such as Prada, Dior and Armani, because we understand that detail is what makes the difference.
What differentiates a fashion and luxury photographer from the rest?
Fashion and luxury photography is not only a technical matter, it is an art that requires an impeccable aesthetic vision. It is about illuminating every texture, highlighting every seam and conveying the essence of the brand with every image. My experience photographing for some of the most exclusive brands has allowed me to develop an approach that combines technical precision with artistic sensibility. We don’t just capture products, we create images that sell.
How does video influence eCommerce sales and why should I include it in my strategy?
Video is the future of eCommerce. In a digital world saturated with images, a well-produced video generates instant impact and keeps the customer’s attention for longer. Showing the movement of a garment, the shine of an accessory or the fit of a piece on the body conveys confidence and desire to buy. With state-of-the-art equipment such as Profoto flashes with continuous light, we create cinematic quality videos that elevate the online shopping experience.
How do you achieve eCommerce photography that actually converts to sales?
The key is in the lighting, composition and visual coherence with the brand identity. Good product photography must not only be technically perfect, but it must also generate emotion and desire. We work with the highest standards to ensure that each image conveys quality, exclusivity and sophistication, making the client not only see the product, but want it.
What is the work process for an eCommerce photo or video shoot?
Each session begins with a detailed planning. We analyze the brand’s visual identity, define the objectives and prepare a set with the best lighting and high-end equipment. During the session, we take care of every detail to ensure perfect images, and in post-production we apply a thorough editing to highlight the essence of each product. The result: high impact photographs and videos that reinforce brand image and increase sales conversion.
How long does it take to deliver eCommerce photos and videos?
Quality takes time. Within 7 to 10 days, we deliver impeccable images, ready to elevate your brand. If you need an express delivery for an urgent campaign, contact us. We always look for solutions without compromising excellence.
Do you offer creative direction and styling services?
Yes, we have a team of creative directors and stylists to ensure that every garment, accessory or product looks perfect in every shot. We adapt to your brand DNA to create images that reflect luxury, sophistication and sales.
Can the photos and videos be taken at my facility instead of the studio?
Of course we can! We can bring our magic to your space if it meets the necessary technical requirements. We work with state-of-the-art Profoto flashes and the best Canon R lenses, guaranteeing the same exceptional quality as in our studio. Ask me for more information.
Shall we talk?
Well-executed photography and video convert. Clean, well-lit images adapted to each platform make the difference between a customer buying and a customer leaving. With agile and strategic production, we create memorable campaigns that highlight the value of your products, your brand identity. From fashion to technical products, we guarantee images that are ready to start selling today.